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Posted: 28-11-2003 20:28 Post subject: Bloody Adverts

Erm, literally:

'Bloodvertising' to hit UK streets

Advertisements in bus shelters for a new video game called Gladiator: Sword of Vengeance, will seep 'blood'.

The company behind the so-called Bloodvertising say the adverts will be put up around the country in two weeks time.

Acclaim Entertainment say the game, set in the year 106AD, is the bloodiest ever.

In the adverts, cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The 'blood' will slowly appear to spill out on the streets and drip onto the pavements. The adverts will remain for a week.

The company say they have been cleared to erect the posters and have employed cleaners to clean the dye off the footpaths at the end of the week.

Shaun White, Communications Manager at Acclaim, said: "The concept of 'Bloodvertising' ties in with our marketing strategy and sticks to the theme of blood and carnage which is consistent throughout the Gladiator video game."

http://www.ananova.com/news/story/sm_842477.html?menu=news.quirkies

Posted: 19-04-2011 11:19 Post subject:

I'm sure we can find many other OTT ads for this thread - eg:

Catholic Church criticises 'Christ' advert
The Catholic Church has criticised an Italian television advert in which a half-naked man resembling Christ tries to ward off the advances of an overweight dominatrix dressed in suspenders and stockings.
By Nick Squires, Rome 5:01PM BST 18 Apr 2011

The advertisement, for a type of mobile phone earpiece, shows the man tied to a bed in a pose that evokes Jesus on the cross.
Sweating and looking anxious, he winces when a woman in tights and high heels enters the room, thwacks whip on the bed and starts to straddle him.
"Hey Dad, can you help me?" the male actor says in English, looking upwards as if to God.

The bizarre ad, for a company called Nodis, has been aired on a national television channel, Italia 1, which is owned by Mediaset, a company belonging to Silvio Berlusconi, the Italian prime minister.

"It's a sordid concept and incredibly insulting to those who believe in Jesus Christ," said an editorial in Avvenire, a daily newspaper owned by the Catholic Bishops Conference.
The newspaper's editor, Marco Tarquinio, said the commercial should never have been made.
He suggested that Catholics offended by the ad should stop watching the channel and boycott the company's products.

An association of Catholic television viewers, Aiart, made a formal protest over the commercial.
"The reference to Christ is explicit and deeply offensive to religious sentiment," it said in a statement.

http://www.telegraph.co.uk/news/worldnews/europe/italy/8458745/Catholic-Church-criticises-Christ-advert.html