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Clock hands

 
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jimv1Offline
Great Old One
Joined: 10 Aug 2005
Total posts: 2734
Gender: Male
PostPosted: 18-09-2013 11:51    Post subject: Clock hands Reply with quote

Someone recently posted something on the positioning of clock hands in advertising. As I used to work in advertising, I could confirm that the hands were indeed set around 10 to 2 or 10 past 10 to create happy, smiley clock faces and a more positive reaction from the viewer.

So watching the excellent Dave Gorman (Life is Goodish) last night was something of a revelation in that the rule is so ingrained it's become the norm for at least one phone company to use 10:08 digitally in their photos.

Just type htc into google images and you'll see what I mean.
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XBergMannOffline
Grey
Joined: 22 Jul 2009
Total posts: 15
Location: Kiev, Ukraine
Gender: Male
PostPosted: 18-09-2013 15:17    Post subject: Reply with quote

I have a clock where the hands run backwards for the last hour or so before the batteries run out.

It is so bewildering that I have a habit of putting old batteries in it now just to enjoy what happens.

It also explains why I am often later for appointments.
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liveinabin1Offline
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Joined: 19 Oct 2001
Total posts: 2140
Location: insert witty comment here
Gender: Female
PostPosted: 18-09-2013 20:16    Post subject: Re: Clock hands Reply with quote

jimv1 wrote:
Someone recently posted something on the positioning of clock hands in advertising. As I used to work in advertising, I could confirm that the hands were indeed set around 10 to 2 or 10 past 10 to create happy, smiley clock faces and a more positive reaction from the viewer.

So watching the excellent Dave Gorman (Life is Goodish) last night was something of a revelation in that the rule is so ingrained it's become the norm for at least one phone company to use 10:08 digitally in their photos.

Just type htc into google images and you'll see what I mean.


I recall discussing this with friends one evening. My friend didn't believe my so we looked at the Argos catalogue online. We also notice that digital clocks show 10.08 too.
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